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In the first deal of its kind in the Middle East, Apple has inked an agreement with The Kingdom of Saudi Arabia bookshop Jarir to supply all Apple products through the outlet, as well as providing an after-sales service.
In an interview with Al Arabiya News Channel, Jarir’s chairman, Mohammad al-Aqeel, said that this agreement will allow the prices of Apple products sold at Jarir branches to be slightly reduced.
Apple has never previously dealt directly with retail outlets headquartered in the Middle East.
The agreement will allow Jarir to increase its supply of Apple products and overcome the issue of unavailability in The Kingdom of Saudi Arabia market.
Aqeel noted that receiving Apple products in The Kingdom of Saudi Arabia used to take 3-6 months as it was provided by a third party.
Apple chief executive officer Tim Cook has previously said that Apple is eyeing the Middle East for increased revenues in the region.
(By Staff writer | Al Arabiya News)
(Al Arabiya News, 4 Friday July 2014 The Roman)